Mental Health Trainingscamp // adidas Active Skin & Mind
At an exclusive creator event for the adidas Active Skin & Mind male line, eight sports-driven creators had the unique opportunity to experience the innovative products firsthand, gain valuable insights in mental health training techniques and take on none other than FC Bayern star Leon Goretzka in a high-energy soccer challenge. The event combined performance, skincare and competition in a way that truly embodied the adidas Active Skin & Mind philosophy.
Studio Excite was responsible for the planning and execution of all event and content production relevant aspects, ensuring full brand visibility and providing the framework for a successful training day experience.
Product Experience
Staging and hands-on testing of the adidas Active Skin & Mind male line in action
Performance Talk
Insights on fitness, skincare, and mental strength
Training Challenge
Creators vs. Leon Goretzka in a custom-designed soccer session
Dynamic Event Setup
Sport-inspired space designed for movement and engagement
Services Provided
Concept refinement & implementation
Project management & execution
Venue scouting & event setup
Creative concept for brand integration
Sports & challenge development and design
Direction for social media content assets
Branding & production management
Equipment
Technical & Catering setup
