LeGer Signature Launch Event // LeGer by Lena Gercke
In early September, Hamburg set the stage for an exclusive launch event where Lena Gercke unveiled her very first fragrance in collaboration with Coty Inc. Around 120 guests from the press and social media world came together to celebrate this special evening.
As the lead agency, we managed everything from concept and execution to every last detail on-site. The client’s vision: to bring the Follow Your Senses campaign world to life in an immersive event, allowing guests to experience the fragrance with all their senses.
Custom-built audiovisual installation
An immersive gateway into the world of Signature by LeGer
Fragrance Experience
Interactive session with fragrance artist
Touch Bar
Discover scent components through tactile experiences
Culinary Match
Drinks and food stations inspired by the fragrance notes
6th Sense
Personalized Tarot Reading
Product Presentation
A unique showcase of the Signature fragrance
Services Provided
Overall concept development
Project management & execution
Venue scouting & event setup
Creative lead idea for event design
Audiovisual creation, technical planning
Catering concept
Branding & production management
Travel & accommodation management
Staffing & logistics
