For adidas, Studio Excite develops and produces brand experiences that bring together product storytelling, community engagement, talent integration and high-quality content moments.

From exclusive creator events for the adidas Active Skin & Mind line, where selected sports-driven creators experienced the products firsthand and took part in a high-energy soccer challenge with FC Bayern player Leon Goretzka, to larger brand experience formats such as the adidas Brand Experience in Berlin at Telegraphenamt in 2026, our work is designed to translate adidas’ brand values into memorable live moments.

Across these projects, Studio Excite is responsible for the planning and execution of all event and content production relevant aspects, ensuring strong brand visibility, a seamless guest experience and the right framework for authentic social media storytelling.

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Services Provided

Dynamic event setup – sport- and brand-inspired spaces designed for movement, engagement and content creation

Concept refinement & implementation

Project management & execution

Venue scouting & event setup

Creative concept for brand integration

Sports, challenge & experience development

Talent, creator & guest journey integration

Direction for social media content assets

Branding & production management

Equipment sourcing & coordination

Technical & catering setup

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