For BOSS, Studio Excite creates premium brand experiences that translate fragrance, fashion and lifestyle into memorable live moments.

At the 2025 Glamour Women of the Year Awards, BOSS brought a full-on fragrance moment to the red carpet with a dedicated BOSS Alive brand booth. The activation invited guests to discover the scent in a playful yet elegant way, seamlessly integrating the brand into the award-show setting.

At the heart of the experience were curated live moments designed to extend the brand story beyond classic product presentation: a fashion illustrator captured guests in their full glam, a dedicated fragrance bar served exclusive signature drinks inspired by the scent profiles of BOSS Alive, and a branded photo moment created shareable content for the evening.

Studio Excite was responsible for the end-to-end brand booth concept development as well as the planning and execution of all activation elements, ensuring a cohesive brand experience that translated the empowering spirit of BOSS Alive into a memorable live moment.

Services Provided‍

Brand experience & activation design

Concept & creative development

Project management & execution

Booth design & space planning

Development of interactive guest activations

Styling, decoration & branding integration