For Coty, Studio Excite creates brand experiences, retailer formats and lab activations that bring fragrance, beauty and product storytelling to life across different brands and audiences.

Over the past years, Studio Excite has supported Coty with various concepts and event formats for several of its brands — ranging from retailer meetings and brand presentations to intimate content moments and immersive product experiences. Each format was designed to translate the respective brand world into a setting that felt relevant, engaging and tailored to the audience.

A key part of the collaboration are lab activations at the Coty Lab in Versoix, where guests are invited to experience the world of fragrance from a more exclusive and behind-the-scenes perspective. These formats create a direct connection between product development, scent storytelling and personal experience, making the brand and its fragrances more tangible.

From curated retailer meetings to special lab visits, content productions and scenting experiences, Studio Excite develops formats that combine strategic brand communication with emotional live moments and strong visual relevance.

Across all projects, Studio Excite is responsible for concept development, production and execution, ensuring that each activation reflects the individual brand identity while creating a seamless and memorable experience for guests, partners and clients.

Concept:

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The concept of this house is based on the principles of minimalism and harmony with nature. Large windows and open spaces create a feeling of merging the interior with the outside world. The designers wanted to create a cozy and at the same time modern house, which would provide comfortable living and would be functional.