
For Fidelity International, Studio Excite created the Taktik Talk as an annual flagship event format for Tier 1 clients, bringing together the worlds of finance and sports in a setting designed for exchange, storytelling and long-term relevance.
The idea behind the format was to use football as a cultural bridge to open up conversations around strategy, leadership, decision-making and performance — topics that are equally relevant in professional sports and in the financial world.
The format started with Sandro Wagner, at the time assistant coach of the German national team, and continued with its second edition at SPARK Europe, where Rudi Völler joined as the keynote speaker of the evening. With his authenticity, experience and perspective, he shaped the conversation and created a memorable moment for all attendees.
Across both editions, the Fidelity International Taktik Talk was designed to become more than a one-time event: a recurring platform that connects high-level client engagement with cultural relevance and inspiring personalities from the world of sports.
Studio Excite was responsible for the concept development, narrative and format design as well as the full event delivery, overseeing all conceptual, technical and logistical aspects and ensuring a seamless execution before, during and after the event together with the Fidelity team and all partners involved.
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Services Provided
Event concept & consultation
Format, narrative & program development
Project management & end-to-end execution
Creative direction for stage design, technical setup & content
Show calling & agenda/program flow coordination
Speaker and partner coordination
Catering concept, including curated cultural specials
Furniture, décor & spatial styling concept
Branding, graphic design & production management
VIP management, including hotels and transfers
Staffing & crew planning