For Lena Gercke and LeGer, Studio Excite creates intimate brand moments and content experiences that translate fragrance, fashion and lifestyle into highly personal live formats.

Since 2024, Studio Excite has been supporting Lena Gercke and LeGer across all LeGer lunch formats, as well as selected individual activations around special occasions such as her Christmas celebration and brand collaborations with partners including dm.

For the launch of Lena Gercke’s second fragrance, “LeGer Signature Wildflower”, selected creators, retailers and media guests were invited to an intimate content experience centered around the campaign message “Embrace the Wild”. The day celebrated inner strength, personal growth and the beauty of resilience, inspired by flowers that thrive under extreme conditions.

Through curated activations, storytelling formats and hands-on content moments, guests explored the scent’s narrative while creating authentic, highly shareable content for the launch.

Following the successful launch event of the first fragrance in 2024, Studio Excite was once again responsible for the detailed development of the concept as well as the planning and execution of all event and content production related elements, creating a seamless framework that brought the fragrance’s empowering message to life across all touchpoints.

Services Provided

Concept development & refinement

Project management & execution

Guest journey & experience design

Content experience development

Creative concept for fragrance integration

Storytelling formats & activation design

Retailer, creator & media event setup

Branding & production management

Partner activation support

Technical & supplier coordination

On-site execution