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Name:
MANHATTAN
Type:
Area:
Period:
Material:
Location:

For Manhattan, Studio Excite creates brand experiences and content productions that connect beauty, culture and community in a way that feels relevant, playful and highly shareable.

Over the past years, Studio Excite has supported Manhattan across various event formats and content productions — from intimate beauty moments to culture-driven collaborations and social-first activations. One highlight was the Manhattan Pyjama Party, including a dedicated podcast production, designed to bring the brand closer to its community through conversation, atmosphere and authentic content.

Beyond classic beauty events, Studio Excite has also developed special collaboration formats that place Manhattan within relevant cultural contexts, such as date events with partners including Isla Berlin. These formats are designed to go beyond product presentation and create moments that feel natural, social and connected to the lifestyle of the target audience.

Currently, Studio Excite is supporting Manhattan in its collaboration with Hava — from the execution of the concert experience at Soho House Berlin to the production of the campaign’s key visuals. The project brings together music, beauty and content creation in a setting that reflects both Hava’s world and Manhattan’s brand identity.

Across all projects, Studio Excite is responsible for concept development, production and execution, ensuring that each activation translates the brand into a memorable live moment with strong visual impact and content relevance.

Hava x Manhattan @Soho House Berlin

Link

Isla Berlin x Manhattan

Link


Maora Matcha x Manhattan

Link

Bond Bonding

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Services Provided

Brand experience concept development

Event concept & creative direction

Project management & execution

Content production & key visual production

Podcast production

Culture-driven collaboration formats

Guest journey & experience design

Brand integration & storytelling

Set design & spatial concept

Content moment development

Branding & production management

Talent, partner & supplier coordination

On-site execution