For Marc Jacobs, Studio Excite creates brand activations that translate fragrance, lifestyle and pop culture into memorable live experiences.

Together with parfumdreams, Studio Excite develops and executes brand activations in Berlin, bringing the world of Marc Jacobs fragrances to life in settings designed for discovery, interaction and content creation.

A key element of these activations is the sensorial translation of each fragrance. Ingredients and scent notes are reflected throughout the experience, for example in signature cocktails, floral details, decorative elements and curated brand touchpoints. This creates a cohesive world around the fragrance and allows guests to experience the product beyond the classic scent discovery moment.

The activation is designed to connect the brand with its audience in an engaging and visually strong way, combining product storytelling, branded details and shareable moments that extend the experience beyond the event itself.

Studio Excite is responsible for concept development, planning and execution, ensuring a cohesive brand presence and a seamless experience for guests, partners and the brand.

Services Provided

Brand activation concept

Creative concept development

Project management & execution

Fragrance storytelling & ingredient integration

Signature cocktail concept

Decor & floral concept inspired by scent notes

Brand integration & guest journey

Content moment development

Venue & setup coordination

Branding & production management

Supplier coordination

On-site execution