PAMELA REIF

For Pamela Reif's 30th birthday, Studio Excite conceived and produced an exclusive private celebration that doubled as the launch of the David Puentez x Naturally Pam Limited Editions – a one-of-a-kind evening blending personal milestone and brand moment.

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Set on one of Munich's most beautiful rooftops at the Mandarin Oriental, the event followed a "Golden Hour" creative concept, translating Pamela's aesthetic and the Naturally Pam brand world into a warm, elevated atmosphere. Guests were welcomed into a fully designed environment – from invitation assets and place settings to spatial styling – with culinary excellence by Nobu and live sets by David Puentez, Dennis Reif, NEO and Collect Moments carrying the celebration from sunset into the night.

Across the project, Studio Excite was responsible for the end-to-end planning and execution of all event production aspects, ensuring a seamless guest experience, discreet VIP handling and the right framework for authentic content moments – on an evening where privacy and celebration had to coexist effortlessly.

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Services Provided

• Creative concept development – "Golden Hour" design narrative across all touchpoints
• Concept refinement & implementation
• Project management & execution
• Venue coordination & event setup
• Invitation design & guest communication
• Guest list management & registration handling
• VIP security sourcing & coordination
• Artist & DJ booking coordination
• Audio & technical setup
• Catering coordination
• Branding, styling & production management